2026 Hot Wheels RLC Dodge Challenger SRT Demon 170: Price and Release Date

8 November, 2026

Spectraflame pink 2026 Hot Wheels RLC Dodge Challenger SRT Demon 170 with a satin-black hood

Dodge's 1,025-horsepower Challenger ran the quarter mile in 8.91 seconds. Now Hot Wheels is giving the 2023 Dodge Challenger SRT Demon 170 its Red Line Club debut in Spectraflame pink, complete with a tiny drag parachute. The 1:64 model is part of the 2026 RLC lineup and goes up for preorder on November 10.

Why Hot Wheels went with pink

Mattel chose Spectraflame pink as a nod to Panther Pink, a factory paint option Dodge offered on the 1970 Challenger. The satin-black hood opens to show the engine, and there's a pink roll bar inside. At the rear, Hot Wheels molded in the parachute pack. Mattel also says this is the first release to use its Real Riders Split 5 wheel design.

The parachute is a fitting detail. The full-size Demon 170 was the final special edition in Dodge's Last Call series. Dodge rated it at 1,025 horsepower on E85 and recorded an NHRA-certified 8.91-second quarter mile.

From Factory Fresh to the Red Line Club

Hot Wheels collectors first got the '18 Dodge Challenger SRT Demon in the 2018 Factory Fresh mainline. That earlier casting became a Super Treasure Hunt in 2019 and again in 2020. The 2020 release wore Spectraflame yellow with black stripes and JEGS graphics. The Demon 170 is a separate casting based on Dodge's 2023 car.

Preorder date, price and purchase limit

When: Tuesday, November 10, 2026, at 9 a.m. Pacific / 11 a.m. Central / noon Eastern.
Price: $28 USD before tax and shipping, with a limit of two per customer.
Where: Mattel Creations. You need to be a Red Line Club member to order.

The $28 is Mattel's launch price. You can add the Demon 170 (JJY53) to your HW Price Guide wishlist and check back for resale pricing as sales are recorded.

Would you grab the pink Demon for $28, or hold out for another color?

Search your app store for HW Price Guide to track your collection, check values, and build your wishlist.

Comments

HotWheelsGuy Nov 8, 2026 3:17 PM

It’s a nice looking car, but I don’t think I’ll be picking it up.

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