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Join Free TodayThis Target Hot Wheels Event Could Be One of the Best Hunts of the Year
1 September, 2026
Hot Wheels collectors may want to set their alarms early on September 13.
Target is hosting a special Hot Wheels Collector Event at select stores across the United States, giving collectors the chance to open sealed Hot Wheels cases, hunt for new releases, and even pick up an exclusive Hot Wheels hat with qualifying purchases.
The event begins when participating Target stores open on September 13, and based on what Target has announced, this could be a very interesting morning for collectors.
Collectors Will Get to Open Sealed Hot Wheels Cases
One of the biggest attractions of the event is the opportunity to be among the first collectors to open and search through sealed Hot Wheels cases.
Rather than simply finding freshly stocked pegs, collectors attending participating locations will have the opportunity to see what is inside newly opened cases.
That could mean a chance to find new mainline releases, Treasure Hunts, Super Treasure Hunts, popular licensed castings, and other cars collectors are currently searching for.
Of course, there is never any guarantee that a particular case will contain a Super Treasure Hunt or another highly desirable release, but opening a fresh case is always one of the more exciting parts of Hot Wheels collecting.
You Can Purchase Up to 10 Cars at a Time
Target has also outlined how purchases will work during the collector event.
Collectors will reportedly be able to purchase up to 10 Hot Wheels cars at one time.
After making your selection, you can then rejoin the line for another opportunity to look through the available cars.
This should give more collectors a chance to participate rather than allowing one person to immediately purchase everything from a newly opened case.
There Is Also an Exclusive Hot Wheels Hat
The cars aren't the only reason collectors may want to attend.
Target is also offering a special Hot Wheels embroidered hat with qualifying purchases during the event.
The hat features the classic Hot Wheels logo on a dark blue cap along with Target branding.
Like most promotional items, these will only be available while supplies last, so collectors interested in getting one may want to arrive early.
The Event Is Only Happening at Select Target Stores
One important detail is that this is not a nationwide event at every Target location.
Target has released a list of participating stores across several states, including locations in:
- Arizona
- California
- Colorado
- Florida
- Georgia
- Illinois
- Indiana
- Iowa
- Kansas
- Louisiana
- Minnesota
- Missouri
- Nebraska
- New York
- North Carolina
- Oklahoma
- Texas
- Utah
- Virginia
- Wisconsin
Collectors should check the participating-store list before making the trip.
Participating Target Stores
Arizona
- 995 S Cotton Ln, Goodyear, AZ 85338
- 4040 N Oracle Rd, Tucson, AZ 85705
California
- 2120 W Main St, Alhambra, CA 91801
- 5769 Lone Tree Way, Antioch, CA 94531
- 1000 Commerce Ave, Atwater, CA 95301
- 910 Eastlake Pkwy, Chula Vista, CA 91914
- 12795 Main St, Hesperia, CA 92345
- 30340 Haun Rd, Menifee, CA 92584
- 38019 47th St E, Palmdale, CA 93552
- 2195 E Prosperity Ave, Tulare, CA 93274
Colorado
- 3810 Bloomington St, Colorado Springs, CO 80922
- 7930 Northfield Blvd, Denver, CO 80238
- 9390 W Cross Dr, Littleton, CO 80123
Florida
- 1890 NE Pine Island Rd, Cape Coral, FL 33909
- 5800 S University Dr, Davie, FL 33328
- 9525 Crosshill Blvd, Jacksonville, FL 32222
- 10150 Bloomingdale Ave, Riverview, FL 33578
- 12801 W Sunrise Blvd, Sunrise, FL 33323
- 10155 Okeechobee Blvd, West Palm Beach, FL 33411
- 3343 Daniels Rd, Winter Garden, FL 34787
Georgia
- 2022 Cumming Hwy, Canton, GA 30115
Illinois
- 750 S Randall Rd, Algonquin, IL 60102
- 7300 191st St, Tinley Park, IL 60487
Indiana
- 11750 Commercial Dr, Fishers, IN 46038
- 3630 South Street, Lafayette, IN 47905
Iowa
- 5225 Elmore Ave, Davenport, IA 52807
Kansas
- 10800 E 21st St N, Wichita, KS 67206
Louisiana
- 6885 Siegen Ln, Baton Rouge, LA 70809
- 4313 Ambassador Caffery Pkwy, Lafayette, LA 70508
Minnesota
- 7000 York Ave S, Edina, MN 55435
Missouri
- 1850 NW Chipman Rd, Lees Summit, MO 64081
Nebraska
- 17810 W Center Rd, Omaha, NE 68130
New York
- 999 Corporate Dr, Westbury, NY 11590
North Carolina
- 1201 Beaver Creek Commons Dr, Apex, NC 27502
- 12830 Walker Branch Dr, Charlotte, NC 28273
- 6150 Bayfield Pkwy, Concord, NC 28027
Oklahoma
- 13924 N Pennsylvania Ave, Oklahoma City, OK 73134
- 10711 E 71st St, Tulsa, OK 74133
Texas
- 1101 C-Bar Ranch Trl, Cedar Park, TX 78613
- 1874 Joe Battle Blvd, El Paso, TX 79936
- 5700 Overton Ridge Blvd, Fort Worth, TX 76132
- 23710 Westheimer Pkwy, Katy, TX 77494
- 2025 N Central Expy, McKinney, TX 75070
- 1629 N Town East Blvd, Mesquite, TX 75150
- 5757 Fairmont Pkwy, Pasadena, TX 77505
- 22832 US Highway 281 N, San Antonio, TX 78258
- 5355 W Loop 1604 N, San Antonio, TX 78253
Utah
- 7025 S Park Centre Dr, Salt Lake City, UT 84121
Virginia
- 13301 Gateway Center Dr, Gainesville, VA 20155
Wisconsin
- 6321 McKee Rd, Fitchburg, WI 53719
Should Hot Wheels Collectors Arrive Early?
Considering the event begins at store opening and includes access to sealed cases, popular locations could attract quite a few collectors.
Anyone hoping to get an early look at the cases or grab one of the promotional hats may want to arrive before their participating Target opens.
Exactly how each location handles the event could also vary, so it is worth paying attention to instructions from Target employees when you arrive.
September 13 Could Be a Fun Morning for Hot Wheels Collectors
Events like this give collectors something that is increasingly difficult to find during a normal Hot Wheels hunt: the opportunity to see a completely fresh case being opened.
Whether you're chasing a Super Treasure Hunt, looking for new castings, or simply want to experience opening fresh cases with other collectors, September 13 could be worth putting on the calendar.
Just remember to confirm that your local Target is one of the participating stores before heading out.
Will you be attending one of the Target Hot Wheels Collector Events? And if you get the chance to open a fresh case, what car are you hoping to find?
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Comments
This is very cool i think i will be going to this but i live in georgia and there is only one location and its 55 mins away from me. So that sucks. Why does florida and California have a lot more
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