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Start Tracking Now20 March, 2026
Hot Wheels is officially blurring the lines between the drift pad and the hidden leaf village. Debuted during the Mattel Creations REVEALED event, the brand-new Hot Wheels Collectors Anime Series is set to bring high-end Itasha style to the premium die-cast world.

To kick off the series, Mattel has tapped the global powerhouse Naruto™ for a collaboration that feels right at home on a piece of Japanese performance royalty.

The Casting: Nissan Silvia (S15)
The canvas for this debut is the Nissan Silvia (S15). Long a favorite of the HW design team, the S15 is the perfect representative for "aggressive style." While the mainline versions are usually built for the orange track, this collector-spec release focuses on high-tier execution.
The Details
This isn't your standard deco. The release leans heavily into Itasha culture—the Japanese trend of decorating cars with fictional characters.
Finish: A stunning Spectraflame golden-yellow paint job, a direct nod to Naruto Uzumaki’s iconic jumpsuit.
Graphics: Dynamic action poses of Naruto wrap both sides of the car, integrated with stylized wave patterns that give the casting a sense of "shonen" energy even while standing still.
Build: Expect the full premium treatment—Real Riders wheels and a weighted metal/metal chassis are standard for this tier.
Market Outlook: Given the crossover appeal between JDM collectors and the massive Naruto fanbase, expect this to be a high-demand "sell-out" risk upon its official drop on Mattel Creations.

The new Naruto Nissan Silvia is available now on the Mattel Creations website
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