Hot Wheels Collectors Anime Series Debuts With Hot Wheels x NARUTO Nissan Silvia (S15)

20 March, 2026

Hot Wheels x NARUTO Nissan Silvia (S15) in frosted Spectraflame gold with Naruto graphics and Real Riders wheels

Hot Wheels is officially blurring the lines between the drift pad and the hidden leaf village. Debuted during the Mattel Creations REVEALED event, the brand-new Hot Wheels Collectors Anime Series is set to bring high-end Itasha style to the premium die-cast world.

To kick off the series, Mattel has tapped the global powerhouse Naruto™ for a collaboration that feels right at home on a piece of Japanese performance royalty.

The Casting: Nissan Silvia (S15)

The canvas for this debut is the Nissan Silvia (S15). Long a favorite of the HW design team, the S15 is the perfect representative for "aggressive style." While the mainline versions are usually built for the orange track, this collector-spec release focuses on high-tier execution.

The Details

This isn't your standard deco. The release leans heavily into Itasha culture—the Japanese trend of decorating cars with fictional characters.

Finish: A stunning Spectraflame golden-yellow paint job, a direct nod to Naruto Uzumaki’s iconic jumpsuit.

Graphics: Dynamic action poses of Naruto wrap both sides of the car, integrated with stylized wave patterns that give the casting a sense of "shonen" energy even while standing still.

Build: Expect the full premium treatment—Real Riders wheels and a weighted metal/metal chassis are standard for this tier.

Market Outlook: Given the crossover appeal between JDM collectors and the massive Naruto fanbase, expect this to be a high-demand "sell-out" risk upon its official drop on Mattel Creations.

The new Naruto Nissan Silvia is available now on the Mattel Creations website